The company creates a profile on the public page to let users know the basic profile of the company, publishes posts to let users know the latest developments of the company, and sets up a website or landing page to display product sales and marketing content to guide traffic for sales.
In the virtual online world, counterfeit and fake products emerge in an endless stream. In order to allow users to identify the “real identity” of the company, the company can use Facebook’s verification function to dispel user concerns and make the information released by the company authentic and authoritative.
The company must use the Facebook Business Management platform for verification. After verification, a blue badge will appear next to the account name on the company’s Facebook public page or search results and personal homepage, which means that the Facebook platform confirms that this account is the real account of the public figure, celebrity or global brand it represents. In addition to making the company’s public page authoritative, the verification function can also obtain specific Facebook functions, such as public page information disclosure, advertising account expansion functions, etc.