Facebook Pages are a free way for businesses, brands, celebrities, causes and organizations to reach their audiences. While Facebook Pages can be private, Pages are public. Google may index Pages so that users can easily find them. Pages can be managed on Facebook and other platforms such as Facebook Business Suite and Creator Studio from desktop and mobile devices.
There are three main purposes for creating a Page. First, tell your brand story. Use your free brand image to expand your business’s online sales channels, get closer to users and showcase your expertise. Second, build lasting connections with customers. Find tools to share your products or services, provide business updates, and maintain customer relationships. Third, convert interactive users into actual transactional customers. Market to users who are ready to take the following actions (such as purchasing products, booking services, making donations, etc.).
Pages have the following functions.
(1) Display business information. Pages can display company-related information such as company address, phone number, business hours, business category, unique accounts, etc.
(2) Post. Posting is the fastest way to share information on a public page. You can add a call to action (CTA) button to encourage users to take specific actions. Use the publishing tools to manage posting times.
(3) Send messages. The public page has an inbox that can be used to communicate with Facebook, Instagram and Messenger users. You can also use tools to manage messages and set up automatic replies.
(4) Use tools. You can use free public page tools to connect with customers and expand your business. Tools such as “Events” and “Appointments” can help you grow your customer base, while “Recruitment” can help you find qualified job seekers.
(5) Conduct performance analysis. Performance analysis helps you find customers who are interested in your business. You can understand the actions users take on the public page, such as how often they like, comment or share posts. You can also view the performance analysis of competitors’ public pages to understand their industry and audience.
Therefore, Facebook “Public Page” (Facebook Page) is a company’s business card, and operating a Facebook public page is a basic skill that cross-border e-commerce social media marketing needs to master.