Surveys show that foreign customers will first search for products on Google, then go to YouTube to learn more about the products and collect information quickly and efficiently. YouTube is a platform that is particularly suitable for merchants to promote their products. Videos can more conveniently present the appearance and functions of products. There are mainly the following forms of promotion on YouTube.
1. Selfie video
On the one hand, merchants can create their own YouTube channels and make popular products into videos for buyers to view. On the other hand, when videos are placed on YouTube, customers will find the merchant’s videos through certain keywords or YouTube’s related video recommendation function, so that the traffic on YouTube can be directed to the corresponding product link.
2. Buyer promotion
If the merchant’s store already has a certain amount of transactions, then when the buyer receives the product, the merchant can contact the buyer and ask what he thinks of the product. If the buyer likes the product, ask him to help make a YouTube video review (comment), and the merchant can give the buyer some coupons or other forms of rewards to express his gratitude.
3. Paike promotion
Paike is a user who has established a partnership with YouTube. Paike has its own fan base, and using Paike for promotion is also a common promotion method.