Three points depend on operation, and seven points depend on product selection. This sentence is not just a simple saying. People who work on Amazon know the importance of product selection to a store. A good product can quickly allow a store to gain a foothold on the platform and occupy a piece of the world. It is no exaggeration to say that a good product is equivalent to a gold mountain. Many friends have consulted me about how to create a hot product. However, before creating a hot product, we might as well understand the characteristics of hot products, so that we can better select products and create hot products.
1. Small and light products
After all, Amazon is a cross-border e-commerce platform, so the logistics cost is relatively high. This is a factor that merchants must consider. Compared with products with heavy weight and large size, small and light products are more popular.
2. Large profit margin
For merchants, they will only do something to sell this product if it is profitable. Therefore, when choosing products, merchants should not blindly choose low-priced or high-priced products. Low-priced products may have a lot of sales, but low profits, and they will lose the belief in selling after selling for a long time. High-priced products may lead to backlogs and excessive costs, so it is best to choose an intermediate value, such as between $50-150, which is within the acceptable range for consumers, to ensure sales and ensure that merchants get more profits.
3. Brand principle
Amazon attaches great importance to products, so they maintain a very friendly attitude towards brand products. This leads to many people selling brand products on the platform, causing great competitive pressure. In some cases, when merchants select products, they can consider the early stages of brand creation, small scale but good quality. Such products will have more room for development on the platform.
The above three aspects are the characteristics of explosive products. Merchants can also refer to this aspect when choosing products. Only by choosing the right products can they have the opportunity to create explosive products. If you do not consider various factors in the early stage of listing, put products on the shelves at will, and want to wait for efforts to promote products in the later stage, it is unrealistic. Without a good foundation, no matter how much effort you make in the later stage, it will be in vain, and it will not be possible to make it a hot product.