Facebook paid advertising has become an important channel for cross-border e-commerce companies’ social media marketing strategies. On the one hand, Facebook paid advertising is relatively cheap, and on the other hand, Facebook’s rich positioning functions can make it easier for many small cross-border e-commerce companies to optimize their social media marketing advertising budgets by reaching relevant audiences.
By posting ads on Facebook homepages, companies can cover most of the people who are interested in their advertising content, such as those who are interested in the company’s business, products or services. Potential customers can be obtained through quick push posts, promotional activities, etc., and customers can also be attracted to go to the company’s website to shop.