First, merchants need to screen the shooters by region according to their target market and consumer groups. If the product is for American users, it is best to search among American users. After screening the region, perform a keyword search. For example, if the product is a drone, then search the keyword drone directly and find the shooter’s homepage in the first three pages of videos that appear. Not every shooter is suitable, so you need to screen them based on the homepage information. Secondly, look at the update frequency of the shooter’s videos. It is not recommended to contact those with too low frequency, and active users with high frequency are more worthy of effort. Thirdly, compare the average number of views of the videos. Many experts do not have every video that is very popular, so we need to judge whether it is suitable for cooperation based on the average performance level of all videos. Finally, check the information profile of the expert. Many YouTube shooters will publicly review their cooperative products, and you can also easily see the other party’s email address. The probability of such cooperation will be very high and it will be very professional.
If you think that the number of experts found by searching for product keywords is not large, then considering the response rate, it is best to contact as many shooters as possible. Therefore, you may also try to search for competitor keywords to see what videos your competitors have. You can contact the producers of these videos, because generally, photographers are willing to make relevant comparisons of a certain type of products.
1. Search directly on YouTube
Enter keywords in the search box on YouTube to search. Assuming that the merchant is related to mobile phone products, search for “smartphone review” in the search box.
After searching, many photographers who do smartphone reviews will come out. Let’s take the first Unbox Therapy (UT) as an example. UT is a celebrity in the “3C” industry. Click the “Introduction” button on its channel.
The introduction can give you a better understanding of the review scope of this photographer. Here you can see Unbox Therapy’s email address, so that merchants can send him an email. If you can’t see his YouTube email here, you can check his other social media, such as Facebook homepage, Instagram, Twitter, Google Plus, etc., to see if he has left an email address or contact information in other social media. This is the contact information left by this photographer on his Facebook homepage.
When searching on YouTube, it is recommended to use the “Filter” function. There are five main filter functions, namely “Upload Date”, “Type”, “Duration”, “Function” and “Sort by”. The most commonly used one is the “Sort by” in the box, among which “Relevance” and “Views” are the most commonly used, so that you can find the intended shooters faster.
Merchants can also click on their YouTube account, select “Region and Language”, and switch to the country address of the shooter they are looking for, so that they can find the shooters they need more conveniently.
2. Use third-party tools to search
Socialblade is an American website that tracks and analyzes social media data. It can analyze YouTube, Instagram, Twitter and other social media data to help find shooters and evaluate shooters. Select the “YouTube” platform.
Click the TOP LISTS function bar on the homepage, and the “Top” shooters of some countries will appear. There are also corresponding categories in the right column. For example, if you want to find the Top shooters in the UK, just click the Top 250 from United Kingdom button, and the top 250 YouTube shooters in the UK will appear.
You can see information such as ranking, rating, channel name, uploaded videos, number of subscribers, video views, etc.
Click on the name of the channel ranked first to see more detailed data, such as ranking, video views, estimated income, fan growth changes in the past 30 days, and previously released video views. This is a very important basis for judging whether a shooter is suitable. After finding the channels of these shooters, you can find their contact information according to the first method mentioned above.
You can also directly enter the name of a celebrity’s YouTube Channel in the Socilblade search box to see the level of this celebrity and recent trend changes. This can be used as a valuable reference to prevent being deceived by celebrities. After all, the number of fans, views, and interactions in foreign countries can all be swiped.
In addition, you can also use the Noxinfluencer celebrity tool to filter online celebrities by region, category, number of fans, language, etc., so that you can find YouTube top, middle, and small and medium-sized celebrities by keywords. There are many other similar third-party tools on the market, such as channelcrawler, Upfluence, NeoReach, Julius, Tagger Media, AspireIQ, Hypr, Open Influence, etc. Choosing a tool that suits you will make your promotion on YouTube more effective.