The algorithm of the Wish platform is constantly evolving. If the sellers cannot keep up with the times, they will inevitably disrupt their own rhythm. The algorithm is the secret of the platform and cannot be completely deciphered, but for the sellers, some experience bases for exposure can be found, which can guide the operation.
1. Online time:
People often use supermarkets as a metaphor. If a supermarket is not open for a few hours every day, it means that it is a supermarket without strength and certainly cannot provide customers with high-quality services. After monitoring such stores on the Wish platform, they are often classified as useless stores; product exposure is very limited, there is no natural traffic, and there are too many expectations.
2. Violation rate:
Are there any honest and trustworthy stores, the counterfeit rate is less than 0.5%, and are there any banned products that have been removed from sale during the review period, such as: adult products, knives, chemicals, e-cigarettes, etc. Since the user age of Wish platform ranges from 15 to 35 years old, there are minors. The platform clearly stipulates that products cannot be put on the shelves, but the platform wants to take advantage of loopholes. The platform directly exposes them, which will also affect the traffic of other non-violation products; the punishment may be the entire store.
3. Order:
Including whether the order is fulfilled in time and the time limit for retrieving the logistics information. Here, it is emphasized that the data captured by Wish background shall prevail; if the logistics is not timely, the logistics channel must be changed in time.
4. Cancellation rate:
Sellers cancel orders due to various reasons such as out of stock. Excessive quantity will result in the closure of the store. Generally, in this case, try to contact the buyer in time and ask the buyer to cancel the order.
5. Effective tracking rate:
The logistics industry is not good. Tracking information will appear after a long time of order, especially ordinary mail, which is unreliable. If the delivery time exceeds the maximum time limit of the country, the customer’s refund application is the same. What’s more, the payment is based on delivery, and the logistics service above the standard line is limited in product exposure because you can’t give users a good shopping experience.
Six. Sign-in rate:
That is, delivery is successful. If you can sign for it within the specified time, you will get extra points.
Seven. Order defect rate:
This means that the neutral, negative, complaint, and dispute information within a certain review period will receive a 1% rebate. Ratings above 3 points are acceptable, and the exposure of products that receive rebates will be more valuable than yellow diamonds.
The above is some of the basis for sharing with sellers about Wish algorithm, I hope it will be helpful to sellers. Lianlian Cross-border Payment always pays attention to every little thing of sellers, and in future articles, we will also bring articles on related aspects to help sellers operate better.