In order for Amazon sellers to achieve big sales during the peak season, it is essential to link preparation with operations. In addition to paying close attention to the sales time period and choosing the right products, it is also very important to strengthen the marketing of related products during these specific time periods and ensure the stability of logistics and inventory.
1. Actively report promotional activities
Promotional activities are one of the effective ways to make sellers’ products stand out from many products of the same type. Especially during the hot sales period, Amazon Mall often has an influx of higher than usual natural traffic. Sellers can increase the possibility of sellers placing orders through promotional activities.
2. Maintain healthy inventory management
When promoting seasonal products, don’t forget to keep enough inventory.
In order to reserve appropriate inventory space, it is recommended to clean up unhealthy inventory in time, and FBA sellers should pay attention to the quarterly inventory performance assessment (IPI) in advance.
3. Plan the appropriate delivery cycle
If you use Amazon Logistics (FBA), you must know the importance of appropriate delivery cycles to maintain inventory.
Amazon warehouses will be very busy during the promotional season, so it is necessary to leave extra delivery time for goods.
Knowing the news of events in a timely manner will help sellers be fully prepared. Double or extend the delivery cycle appropriately to ensure that sellers have enough inventory to meet holiday or seasonal demand.
If the seller uses the seller’s own delivery (MFN) delivery, you can use the buy shipping service (buy shipping) to select the appropriate carrier and delivery channel, 100% effective tracking rate guarantee, and hide negative delivery reviews.
4. Optimize advertising
Promotional advertising is an effective way to attract seasonal traffic.
Ensure the maximum effect of the event.
Check the seller’s keywords and be sure to include relevant seasonal product terms that sellers can search for.
During peak sales, sellers also need to increase the seller’s event budget.
A higher promotional advertising budget will help more sellers see the seller’s ads, thereby increasing sales.
Be sure to use high-quality pictures to clearly show the selling points of all products.
5. Recommend Prime Day activities
Try to start preparing for Prime Member Day 3-4 months in advance. This way, sellers have enough time to sign up for eligible promotions or advertising activities.
If you use Amazon Logistics (FBA), it will also be convenient for sellers to send goods to Amazon warehouses in a timely manner.
The above is the practice of Amazon sellers to achieve peak sales during the peak season, I hope it will be helpful to you.