LinkedIn is a social platform for the workplace. Most of LinkedIn’s registered users are well-educated professionals, and most of them are from industries such as foreign trade and the Internet. LinkedIn currently provides services in 20 languages, including Chinese, English, French, German, Italian, and other minority languages.
Based on the characteristics of LinkedIn’s workplace social networking, companies can also expand their network of contacts, establish business contacts, and obtain inquiries on LinkedIn. Therefore, LinkedIn is also a marketing and sales platform. Reports show that about 25% of LinkedIn’s revenue comes from marketing activities.
LinkedIn’s public data shows that there are about 740 million professionals on LinkedIn, including about 10 million chief officers, 86 million influential senior people, and 17 million opinion leaders.