Convert a personal account to a business account
To promote existing posts directly within the Instagram app, you need to first convert your personal account to a business account. Business accounts have more marketing and promotion features than personal accounts, and some of them are paid. Converting a personal account to a business account is very simple. Click the head icon in the lower right corner of the homepage to jump to your personal homepage, and then click the upper right corner of your personal homepage to make personal settings.
2. Instagram Performance Analysis
After converting your personal account to a business account, you can view the performance analysis of Instagram posts, etc. Performance analysis can understand the fans and users who interact with the account business on Instagram. For example, you can obtain performance analysis data such as user gender, age range and location. In addition, you can also understand the posts and stories that the audience views and interacts with the most. The performance analysis and indicators of the account also include paid activities. The number of people reached, the number of accounts reached, the number of impressions and the number of daily impressions can reflect both paid activities and organic activities. Instagram performance analysis includes the performance analysis of the business homepage, the performance analysis of posts and the performance analysis of stories.
(1) View the performance analysis of the business homepage. Go directly to your business’s Page to get a comprehensive view of how people are engaging with your Page. You can learn more about your audience by selecting a specific post, story, or promotion for which you want to view insights. In the Activity tab, you can track weekly engagements, reach, and impressions. The Content tab lets you see how your posts, stories, and promotions are performing. The Audience tab provides important insights about your audience.
(2) View insights for a post. First, go to your business’s Page. Second, tap the image you want to view insights for. If you see in the bottom right corner, the post is promoted. If a post is promoted, you can view insights for the original post and its promoted posts. Tap the original post to view insights for the original post. Tap a promoted post to view insights for the promoted post. When viewing insights for a post, you can see the Engagements and Discovery metrics.
(3) View insights for a story. First, go to your story. Second, swipe up on the image or video and tap the icon. Third, view insights for your story. Stories are automatically sorted chronologically to reflect how users interact with the content. After creating a story, you can view performance analytics for up to 14 days through Stories. You can view performance analytics for previous stories, but not for expired stories. Stories are valid for 24 hours.
3. Promote existing posts in business accounts
If a post in your account is performing well and attracting a lot of engagement, you can promote this post directly in the app if you have an Instagram business account. The promotion process is simple.
Step 1: Click Promote on the account homepage.
Step 2: Select an existing post or create a new post.
Step 3: Follow the prompts to select the location where users will go. There are three options, including personal homepage, website, and Direct message. If you choose the “your personal homepage” option, the call to action button in the promotion campaign will say “Visit Instagram business homepage.” Interested users will jump to the business homepage after clicking to see more content. If you choose the “your website” option, users will be linked to the corresponding website through the browser in Instagram. You can also select a call to action button for the promotion, such as “Learn more” or “Go shop.” If you select “Your Direct Message,” users will be prompted to send a Direct Message to the promoted account. The “Send Message” call to action button will appear in the ad, sending users to their inbox to send a message to the promoted account.
Step 4: Define your audience, there are two ways to create an audience automatically and create your own audience. The “Automatic” option targets users similar to fans, looking for users who have interacted with the promoted account’s content and may be interested in seeing more content. The “Create Your Own Audience” option creates corresponding advertising audiences based on region, age, interests, and gender. Add more interests to expand the potential audience size.
Step 5: Set the budget and delivery period, which is set according to the cost of the advertising promotion budget. The budget will affect the number of people who see the promotion. The higher the cost, the larger the user base that can be covered. It is generally recommended that the budget should not be less than HK$50. The delivery period determines when the promotion ends and how it is delivered. It is recommended to set it to at least 6 days so that the delivery system can find the best audience for the promotion.
Step 6: Create a promotion to complete the promotion settings for the post.