If sellers want to develop their business on the Reddit platform, they must first be familiar with Reddit-related terminology.

(1) Redditors: Users on Reddit; Redditors are able to browse and submit content links or post their own original or commentary text posts submitted by users within the community on the Internet.

(2) Subreddit: A Subreddit is a forum dedicated to discussing a specific topic, where you can post links, create posts, and discuss other people’s posts.

(3) Upvote/downvote: Similar to like/dislike. Users can post on the platform, and other users can like or dislike the post, which determines the popularity of the post; the most popular posts will be pushed to the top of the homepage.

(4) Threads: The main post used for posting and discussion.