1. Use popular tags
The hashtag feature was first proposed by a netizen named Chris Messina in 2007. At that time, people generally did not think highly of this feature, thinking that users did not have so much patience to use the hashtag feature. But as more and more people used it, this feature gradually took shape, and Chris himself now has 75,000 followers on Twitter. Adding trending and popular Twitter tags to social media posts is a very good way to make tweet information not limited to your own fans. When popular tags are used in posts, the message will be displayed to everyone who discusses the topic so that they can view messages related to the topic. According to statistics, when a tweet contains up to two tags, the interaction rate can be greatly improved. But when the number of tags exceeds two, the interaction rate will decrease.
2. Twitter local query tag method
The obvious place to view trending tags is the Twitter website itself, because it has accurate information about this topic. Not only is this the best source based on data, but Twitter also provides each user with “tailored trending” tag content based on the user’s location and who they follow. Enter the search tag and Twitter will display personalized hot topics in the account. If you scroll to the bottom of the “Trending” section, click “Show More.”
The only downside to Twitter’s hashtags is that they only provide hashtags for the most popular topics. If you need more hashtags, you need to use some third-party tools.
3. Third-party tool query method for popular hashtags
The first is the trendsmap.com tool, which is a navigation tool that finds trending tags by location. This is very interesting and powerful for marketers because it allows you to understand how different events are discussed online in different places and use this information to geo-target local news. Using what is happening locally to market is a great way to speak directly to your audience. For example, the hot topics in Shanghai may be different from the trends in San Francisco. No matter where the brand is in the world, this is a convenient tag that helps users discover broader and even national trending tags.
The second is the RiteTag tool, which provides a list of trending tags on its website that can be used for real-time marketing. RiteTag also provides feedback on the desired hashtags when entering, and can analyze the strength of Twitter hashtags.
The third is the #tagdef tool, Tagdef is a site that lists popular hashtags by timeline, including current, weekly, and all-time tags. The Tagdef website provides definitions for each hashtag, making it easier for marketers to familiarize themselves with the topic before diving into creating content. Using Tagdef can avoid a lot of awkwardness and invalid traffic.
The fourth is the hashtagify.me tool, which is a tag searcher that makes it easy to search for tags related to the tags you want to target. Use these hashtags with your original articles to increase traffic, bring more clicks and conversions to your posts.
The fifth is the tools to visualize tags, Tint and Tagboard. When creating and managing a hashtag campaign, it can be incredibly valuable to visualize all the interactions that occur. These tools can make campaign forecasts, making it easy to monitor all the activity around a tag. Once you start your tag topic campaign, you can use Tint to aggregate all social posts containing that tag into a beautifully designed social center. Tagboard is one of the most beautiful of all the tag research sites. For each “tag board” created, you can specify a tag for it to track. Tagboard displays popular posts containing that hashtag on a board similar to the one below. Users can easily read all the posts containing a specific hashtag. The Tagboard tool also integrates a “Featured Post” function that drags the post to a separate board, making it easy to respond.