Reddit ad settings include three tabs: “CAMPAIGNS”, “AD GROUPS”, and “ADS”.
1. Set up CAMPAIGNS
Click the “Create Campaign” button in the “CAMPAIGNS” tab to open the “Campaign” dialog box. Enter the name of the campaign, select the financial instrument used for the campaign (credit card is selected in the figure), and then select the advertising goal in “Objective”. An overview of available advertising goals.
2. Set up AD GROUP
Click the “Continue” button to open the “AdGroup” dialog box, as shown in Figure 9-24. Name the ad group, set the audience according to the specific situation, and define parameters, including location, interests, Subreddit, device, and time.
Note: Reddit is an auction-based platform, and the actual number of impressions delivered depends on the advertising goal, bid, and traffic. The daily budget refers to the budget amount spent on the campaign every day, while the lifetime budget refers to the budget amount spent within a specified date range. It is recommended that advertisers who have just started to run an ad choose the daily budget setting, which can be adjusted more flexibly. Please note: After saving the ad group, you cannot switch between the daily budget and the lifetime budget. In the schedule setting, you can choose the start date of the ad campaign, or you can continue to run the ad campaign from the date it is created. All ad campaign start/end times are in Eastern Standard Time.
3. Set up ads
Click the “Continue” button to open the “Ad” page, as shown in Figure 9-25. First, name the ad and choose to run a specific post type based on the goal of the ad campaign. If you choose brand awareness and influence, you can choose to run ad post types such as text, link (can include images) and video.
Next, click the “Create New Post” button to promote. In the Create New Post window, you can create posts of the Video, Text and Link types. After creating a new post, click the “Save Post” button to save it. Preview the new post ad. After confirming that it is correct, click the “Review” button to submit for review.
Note: User accounts require valid billing information in order to run ads.