Opening a store and selling products on Amazon is the choice of many merchants and sellers, and video marketing plays an increasingly important role in product promotion. However, in order to maintain the quality and standards of the platform, it is necessary for Amazon to review the uploaded videos.
When your Amazon store video triggers an audit, it may cause the video to be temporarily unavailable, affecting the promotion and sales of the product. This article will introduce you to the solution to Amazon’s video audit to ensure that your store can resume normal operations smoothly.
1. Understand Amazon’s audit policy:
First of all, it is very important to understand Amazon’s video audit policy. Amazon has a series of strict regulations and standards to review the content of uploaded videos. The purpose of the audit is to ensure that the video content complies with the rules of the platform and does not contain false propaganda, infringing content or other violations. Carefully reading and complying with Amazon’s audit policy can reduce unnecessary trouble.
2. Check whether the video content is compliant:
If your video triggers an audit, you first need to check whether the video content has violated the rules. Make sure that there are no misleading promotional terms, sensitive content, or infringement of others’ intellectual property rights in the video. If you find any illegal content, modify or delete the video in time so that it can pass the audit.
3. Contact Amazon Customer Service:
Once a video triggers an audit, you can proactively contact the Amazon customer service team to learn about the specific reasons and progress of the audit. Maintaining active communication with customer service and providing the required relevant information and evidence to show that your video content is legal and compliant will help speed up the audit process.
4. Optimize video quality and content:
In order to pass Amazon’s audit, you can further optimize the quality and content of your video. Make sure that the video is clear, the sound is clear, and the important information and features related to the product are fully displayed. Avoid using low-quality images and videos, as well as exaggerated and misleading descriptions of promotional terms.
5. Provide evidence and authorization materials:
If your video involves other people’s intellectual property rights, such as brands, trademarks or copyrighted content, make sure you have the relevant authorization and permission to use. Provide relevant evidence and materials to prove that you have the right to display these contents on the Amazon platform to ensure that the video passes the audit.
6. Synchronize and back up the video:
In order to avoid display interruptions caused by video audits, it is recommended that you back up the original video and related marketing materials in advance. Once a video triggers an audit, you can replace it with a backup video in time to ensure that the product promotion is not affected.
Successfully dealing with Amazon store video audits requires calm response, ensuring that the video content complies with Amazon’s audit policy, and maintaining good communication with Amazon customer service. Optimizing video quality and content, and providing relevant authorization and certification materials can increase the chances of passing the audit. At the same time, back up the original video and related materials in time in case of emergency. Through compliant operations, your Amazon store will be able to operate stably and achieve better product promotion and sales results.