1. “Juyanghuo” channel: one-stop group of quality foreign goods
The “Juyanghuo” channel introduces strictly certified overseas retailers to directly connect with domestic consumers, and selects global brands for sale, with categories covering clothing, shoes and bags, beauty and skin care, maternal and child health care, food and home, etc.
The cross-border import B2C supply chain system has greatly reduced the entry threshold for many overseas retailers and brand owners, allowing domestic consumers to harvest overseas boutiques. Yangmatou also has its own international logistics service platform, and has deployed three distribution logistics centers overseas to ensure that its low-cost international order delivery service can quickly and legally help overseas retailers and domestic consumers complete transactions and shopping. At the same time, a domestic return service center is specially set up to facilitate returns. Let domestic consumers experience overseas direct mail, “one-stop” shopping, and synchronize global quality life; not only that, the “Juyanghuo” channel also has overseas inventory guarantees.
2. “Community” channel for all-round shopping and social interaction
The “Community” channel of the Yangmatou App will regularly launch special topics to deliver the most popular fashion information; there are also users from all over the world who love to show off their shopping “trophies” in real time and share their shopping moods and strategies. Here, users can instantly refresh the “new, strange, and special” overseas, find like-minded friends, and enjoy the fun of overseas shopping.
At the same time, there are also a group of experts active in the community. The experts regularly share their experiences in clothing matching, beauty and skin care, and recommend related overseas products. Users can also interact with the experts through comments. Sharing and interaction can not only arouse users’ interest in overseas products, but also enhance users’ stickiness to Yangmatou.