Carrying out full-reduction activities on the eBay platform requires careful consideration and meticulous execution. From determining goals, selecting products to formulating publicity plans and monitoring results, each step is critical and requires careful planning. Through reasonable full-reduction conditions and multi-channel publicity and promotion, you can attract potential consumers and increase sales.
1. Steps to set up eBay full-reduction activities:
Log in to eBay Seller Center: Enter the Seller Center and click the “Promotion” option.
Create a new promotion: On the “Promotions” page, click “Create a new promotion.”
Select the full-reduction activity type: Select “full-reduction” as the activity type, fill in the activity name and start/end time.
Select the products participating in the activity: According to the goals, choose attractive products to improve the effectiveness of the activity.
Set full-reduction conditions: Set full-reduction conditions, such as $20 off for purchases over $100, and ensure that the conditions are both attractive to customers and economically realistic.
Optional: Set other preferential methods: You can choose to set other preferential methods such as coupons or points redemption to provide more choices.
Submission completed: Click the “Submission completed” button and wait for the platform to review.
Platform review: After the review is passed, the activity will begin to be displayed on the product details page and related advertising positions.
II. eBay full reduction activity execution steps:
Determine the activity goal: Clarify the activity goal, such as increasing sales, increasing the number of new user registrations, or increasing the user repurchase rate.
Choose suitable products: Choose attractive products, such as hot-selling, high-profit or new products, which can attract more consumers’ attention.
Determine the full reduction conditions: According to the target customer group and product characteristics, set reasonable full reduction conditions, and consider coupons, points redemption and other forms as supplements.
Develop a publicity plan: Promote the activity in advance through platform advertising, social media promotion, email marketing and other methods to increase the exposure of the activity.
Monitor the effect of the activity: During the activity, pay close attention to key indicators such as sales, traffic, conversion rate, etc., and adjust the strategy in time.
Collect feedback: After the event, collect feedback from consumers to understand their views and suggestions on the event and provide a basis for improvement for the next event.
Through meticulous planning and execution, eBay discount events can be more effective, attract more potential consumers, and increase brand sales.