Top 10 clothing retail e-commerce in the UK
Asos’ traffic share increased by 1.8 percentage points in the first quarter of 2018, rising from 4th place in the fourth quarter of 2017 to 2nd place, while Debenhams dropped to 4th place due to a loss of 1 percentage point (see Figure 2-15). Although the top ten clothing retail websites have an average of 66% of traffic generated from mobile terminals, in fact, there are obvious differences between competitors, such as matalan.co has 83.2% of traffic from mobile terminals, while Asos only has 48%. Rstyle.me is one of the main product recommendation websites in the UK, contributing 5.7% of the recommended traffic to clothing websites, and 69.4% of Asos’ recommended traffic comes from Rstyle.me. “Prom dresses” is the most searched non-branded keyword for the top ten clothing retail websites, and 69.1% of the natural search traffic related to this word flows to Debenhams.
Top 10 Electronic Consumer Product Retail E-commerce in the UK
In the first quarter of 2018, Webuy’s traffic share increased by 3.1 percentage points, squeezing Gearbest out of the top three (see Figure 2-16). On average, 51.9% of the traffic of the top 10 electronic consumer product websites is generated from mobile terminals, and some individual websites have outstanding mobile terminal traffic, such as Carphonewarehouse, where 78% of the traffic comes from mobile terminals.