Google Analytics
Google Analytics is a data statistics service provided by the famous Internet company Google for websites. It can collect statistics and analyze the visit data of the target website and provide a variety of parameters for website owners to use. Suppose you use Google ads, who clicks into the website because of searching for words related to your product? Which page is the most popular with users? Which webpage is the least popular and users close it after reading it? Google Analytics can complete the statistics.
Google AdWords
Google AdWords is a paid online promotion method that promotes websites by using Google keyword ads or Google’s global content alliance network. You can choose a variety of advertising forms including text, image and video ads. AdWords ads will be displayed on Google along with search results, and will also be displayed on search sites and content sites in the growing Google network, including AOL, EarthLink, HowStuffWorks and Blogger. Every day, a large number of users search on Google and browse web pages on the Google network, so a large number of users will see Google AdWords ads. When you create an AdWords ad that runs on Google and its search partner websites, you select keywords that trigger your ad and specify the maximum amount you’re willing to pay for each click. When using AdWords ads, users only pay when someone clicks on the ad.