Facebook is a social networking service platform that was launched on February 4, 2004. Its main founder is American Mark Zuckerberg. Facebook’s headquarters is located in Menlo Park, Silicon Valley. From September 11, 2006, any user can join by entering a valid email address and their age group. On August 28, 2015, Facebook’s number of users exceeded 1 billion in a single day. At present, cross-border B2C giants such as Lightinthebox and DX have opened official Facebook homepages, and Facebook’s overseas marketing has attracted more and more attention from cross-border e-commerce practitioners.
Globally, Facebook still occupies more than 80% of the global market share with an overwhelming advantage. In addition to Facebook, Pinterest and Twitter are also mainstream social platforms in the world. In the past two years, Russia’s social platform VK has developed rapidly and is particularly popular in Europe.
LinkedIn is currently one of the world’s largest professional social platforms. It is a social platform for business customers and now has more than 400 million users. LinkedIn was founded in December 2002 and officially launched in 2003. It was listed in the United States on May 20, 2011, and its headquarters is located in Mountain View, California, USA. On February 25, 2014, the simplified Chinese version of LinkedIn was officially launched, and the Chinese name was announced as “Lingying”. If the target customers of cross-border e-commerce companies are graduates or professionals, then LinkedIn will be a good marketing platform.