1. Become the first in the category
For example, Lots of Buttons became the first brand positioning strategy – The largest button website in the world (the world’s largest online button store). Lots of Buttons is a vertical fashion cross-border e-commerce company in Hong Kong, my country. It has a super full range of categories and super large quantities. It also provides various types, sizes, shapes and designs. The procurement cost from the mainland is low, and the headquarters is located in Hong Kong. It is efficient and meets the needs of customers all over the world, becoming the “first” in consumer cognition.
2. Find the opposite
Opposite brand positioning is relative or opposite target consumers, such as mobile phones for young people and the elderly; men’s socks and women’s socks.
3. Become an expert product
Expert product positioning is to be very focused and professional in a certain product. For example, Don’t Eat With Your Hands, an American online seller of dining tools, each of their dining tools is made by some famous craftsmen, with stories and excellence. Another example is Apple’s mobile phone, which focuses on vertical mobile phones and launches generation after generation, constantly revolutionizing, updating and improving.
4. Filling the gap
The products of cross-border e-commerce enterprises should compete with differentiation, fill the market gap and obtain development opportunities. The above four brand positioning strategies can be applied to cross-border e-commerce products or enterprises. Formulating a favorable brand positioning for cross-border e-commerce products or enterprises can enable them to occupy or win the hearts of consumers in the fierce market competition. However, the creation of a brand cannot be completed in one or two days, and the same is true for brand positioning. It requires time and effort.