With China’s favorable national policies such as “One Belt, One Road” and “Going Global”, and China’s consumption capacity continues to upgrade, many brands have turned their attention to overseas. In addition to the increase in global Internet penetration and the popularization of the Internet, as well as the multi-channel values generally advocated by brands, the trend of brand cross-border export e-commerce is heating up. Many cross-border e-commerce sellers say that it is currently the outlet for independent stations, but without specific data support, it is indeed difficult to see. Is there really no room for cross-border export e-commerce independent stations to survive? In fact, this is not the case. After careful study, we will find that compared with third-party cross-border platforms, cross-border e-commerce independent stations have more prominent autonomy and growth advantages. So what are the advantages of cross-border export e-commerce independent stations?
1. Realize data security and value-added. Cross-border e-commerce independent stations can keep 100% of the data in their own hands to achieve data security and value-added. At present, third-party platforms only open part of the data, and many core user data are not open to sellers. However, on independent stations, all data belongs to sellers. In addition to controlling the security of data, sellers can also realize secondary development of data and continuously mine data value.
2. Reduce costs. I believe this is also a point that many sellers attach great importance to. The transaction commission cost of cross-border e-commerce independent stations is low, which reduces the transaction commission or annual fee paid to third-party platforms. Every seller who does cross-border e-commerce knows that if we want to open a store on a well-known third-party platform, we will be required to pay a lot of fees. This part of the fee will undoubtedly increase the seller’s cost a lot, and it is not conducive to the merchant’s reasonable control of costs.
3. Accurately locate traffic. Cross-border e-commerce can continuously accumulate corporate brand strength by building the brand image of cross-border e-commerce companies through independent stations. The most important thing is that on independent stations, the only seller that customers can see is themselves. While maintaining old customers, attract new resources and continuously accumulate your own customers to facilitate repeated marketing in the future. You can also continuously optimize products based on user feedback, so the value of cross-border e-commerce independent stations will increase with the accumulation of users.