(1) Keyword selection
Select keywords that potential customers may use when searching for products, and keywords that are closely related to the products, services, and information that the website wants to promote. Try not to use a single word, but expand on the basis of a single word, such as clothing→fashion clothing→2018 fashion clothing. The best keywords are those that are not abused and are searched by many people. It is best to have no more than 3 keywords in a web page. All the content in the web page is developed for these core keywords, so that the search engine will think that the theme of the page is clear. If there are indeed a large number of keywords that need to be presented, they can be scattered on other pages and optimized in a targeted manner.
(2) Keyword density
The ratio of the number of times a keyword appears on a web page to the other words on the page is called keyword density, which is also an important factor in search engine optimization strategy. There are usually many words on a web page. The search engine will count the number of words on the page and then use its own algorithm to count the importance of each word on the page. Of course, those repeated words or phrases are considered more important. Generally speaking, the density of keywords should be 2% to 8% of the total text, and keyword stacking should be avoided.
(3) Keyword distribution
Keywords should be placed in valuable places to attract the attention of search engines. Search engines will pay more attention to certain specific parts of the web page, and the words in these positions appear to be much more important than words in other parts.