It is becoming increasingly difficult to change brands on Amazon nowadays.
Some sellers may ask: Why do we need to change brands?
There are many reasons.
Many people did not register trademarks at the beginning or the trademarks have not been registered yet, so when uploading advertisements, they may have chosen trademark names such as N/A. Now that the trademarks have been registered, they need to change the trademark names.
There are also many sellers who used trademarks authorized by others before and now want to change to their own trademarks, so they also need to change brands.
In short, there are many reasons.
But when sellers really start to change, they will find that it is not easy to change brands now.
The following are two ways to change brands, which sellers in need can try.
These methods were successful when tested, but they cannot guarantee success for every product.
First, it is aimed at sellers who did not use any brands to upload products at the beginning.
Products without any brand uploaded, that is, when you initially upload the product, fill in N/A, Generic Brands or No Brand in the listing.
At this point, your trademark has been applied for, and you can convert these unbranded content into your own trademark.
The detailed practice is to first separate between different variables, of course, using a table template.
Inserting a table template here is the main way for Amazon to upload products, add or subtract changes, and update listings, as well as the most convenient way.
You must make sure to learn the basic operations of the table template, which is more convenient and faster than directly editing the table template in the seller’s backend.
More importantly, there are many listing editing functions, such as adding or subtracting variables, which cannot be operated without a table template, so this skill is something that sellers must master.
After separating the variants, the parent item will be deleted, and the child items will be separated.
At this point, it is possible to modify the trademark name of each child separately.
After the brand modification of each sub-body is successful, merge the tables of each sub-body and you can modify the brand.
Secondly, open the case.
There are many case paths here.
You must remember that this case is not conducted in the seller’s backend, but in Amazon’s brand interface.
Since Amazon has many different teams, the brand team needs to solve these problems.
The case of the trademark registration interface is entered from the trademark registration page.
The address of this brand interface is: brandregistry.amazon.com.
After entering, select “Brand Registration Customer Service Staff” to enter the next interface.
Then, select the Listing Issue column.
After clicking “Request a product detail page change”, enter the product Asin you want to modify on the right.
In this way, you also need to provide some auxiliary information as required.
After providing supporting information, the brand name is likely to be successfully modified.