From the perspective of transaction mode, cross-border e-commerce can be divided into cross-border B2B and cross-border B2C. B2B cross-border e-commerce mainly refers to the exchange of products, services and information between enterprises or between enterprises through the Internet. What is B2C?
Cross-border e-commerce B2C:
B2C (Business To Customer) is a type of e-commerce classified by transaction objects, that is, e-commerce organized by enterprises to consumers. Under the B2C model, Chinese enterprises directly face foreign consumers and mainly sell personal consumer goods. In terms of logistics, they mainly use air parcels, mail, express delivery and other methods. The customs declaration subject is the postal or express delivery company, most of which are currently not within the scope of customs registration.
B2C model
B2C service model: a service in which export enterprises and overseas end consumers complete transactions through a third-party cross-border e-commerce platform. According to the platform operation mode, it is divided into open platform and self-operated platform
1. Open platform
Model introduction: The content of the open platform involves all aspects of export e-commerce. In addition to opening up the data of buyers and sellers, it also includes opening up the business of links and processes such as goods, stores, transactions, logistics, evaluation, warehousing, marketing, and promotion, realizing the system connection between applications and platforms, and building their own developer ecosystem around the platform.
A large number of developer platforms exist as service providers for managing and operating service platforms, providing platform service resources and shared resource data for buyers and sellers.
Representative companies: Amazon, AliExpress, eBay, wish
2. Self-operated platform
Model introduction: The platform conducts unified production or procurement, product display and online transactions for the products it manages, and puts the products into the final consumer group through logistics distribution.
The self-operated platform introduces, manages, and sells various brands according to the needs of customized private brands and customer purchasing specifications, highlighting the credibility of brands as a practical point. The self-operated platform manages the key links of the entire transaction process, such as the introduction, classification, display, transaction, logistics distribution, and after-sales support of goods, and realizes real-time management of the entire transaction process through Internet IT system management and large-scale warehousing and logistics system construction.
Representative companies: LightInTheBox, GlobalE-Commerce, Milan.com, DX