Many Amazon sellers choose to do off-site promotion because the competition for on-site traffic is too fierce, but there are a few points that sellers need to pay attention to for off-site promotion. If these points are not grasped well, then blindly doing off-site promotion may have a counterproductive effect.
1. Although off-site deals can bring sales, they have little effect on improving keyword rankings
This fact can be summarized from countless operational practices, and it does not need too much explanation.
On the one hand, when sellers want to advertise on the website, they want to get paid traffic. In fact, the most important point is that sellers hope to promote the improvement of natural keyword search positions through the performance of Amazon paid advertising, and ultimately make the product’s keywords rank at the front of the search page in natural search.
However, the purchase method of off-site deals is not the on-site search-browse-purchase-order model. No matter what kind of link the seller gives to the other party, off-site sales play a small role in the increase of natural keyword rankings.
2. Off-site sales are easier to monitor, and Amazon sales surge audits often appear
In recent years, the frequency of sales surge audits has become increasingly high. Based on many cases of sellers with sales surge audits, the group with the most audits is a part of the sellers. If you do not pay attention to discount control, once sales exceed normal sales, Amazon sales surge audits may be triggered.
The notification email for the sales surge audit will clearly state that Amazon will review the seller’s Amazon account because the seller’s current sales are inconsistent with the buyer’s feedback or current sales history.
3. The source of off-site traffic is not very accurate, and it is easy to inject junk traffic, resulting in poor conversion rate
Off-site traffic is a very large and extensive pool. Many buyers on deals websites do not have very clear and accurate shopping needs, so when many buyers click into the seller’s product link, the vast majority of people just browse, especially for new products, which will have a negative impact on the future conversion of new products.
Therefore, based on the above 3 situations, Amazon sellers should not be careless when doing off-site promotion.