The quality of product images, especially the main image, directly affects the exposure of the product and the probability of being selected for platform marketing activities.
First, sellers should understand the unified specifications of AliExpress product images, and then select high-quality product images according to these specifications and upload them to the product main image and detail page.
AliExpress requires that the product image format is JPEG, and the file size is within 5MB; the image pixel is recommended to be greater than 800 pixels X800 pixels; the horizontal and vertical ratios are recommended to be between 1:1 and 1:1.3, and the product body in the image is recommended to account for more than 70%, with a white or solid color background and a unified style; if there is a logo, it is recommended to place it in the upper left corner and it should not be too large. It is not recommended that sellers add promotional labels or text to product images on their own. Be careful not to steal other people’s pictures to avoid platform penalties.
1. Product image selection
Sellers can choose high-quality pictures as the main picture, and upload and publish them in the product pictures on the product release interface.
2. Advantages of product image optimization
The ultimate goal of optimizing product images is to attract consumers’ attention, arouse consumers’ desire to click, and ultimately obtain traffic and conversion. Optimizing the main product image has the following advantages.
(1) Preventing penalties
There are many similar products on AliExpress. The most important basis for judging whether a product is the same is the product image. There are many stores that choose popular styles. Sometimes, more than hundreds of stores sell the same style at the same time. Many sellers upload pictures from the material package provided by the factory. They use the same pictures for all sellers, and it is inevitable that there will be duplication, unless the seller develops the product himself and takes pictures of the product himself. Therefore, for most consignment and agency sellers, main image optimization is imperative.
(2) Bringing extra traffic from the search page
Beautiful and novel product pictures will definitely attract buyers, especially when there are countless homogeneous products on the search page. If your product can stand out from the crowd, it will inevitably bring extra traffic and exposure.
(3) Improve conversion rate
Sellers who are good at affiliate marketing can always mark some promotions, free shipping, price reductions, popularity, etc. on product pictures, so as to turn people who like the product into people who buy the product. Of course, this must be done under permitted circumstances, otherwise the product picture will become “psoriasis” (referring to pictures with text, graphics, color blocks, etc. that affect the beauty and normal viewing of the main picture), which will eventually affect the traffic of the product or store and even be punished.