With the rapid development of cross-border e-commerce, import trademark infringement incidents have occurred frequently. Once the infringement is sued, the loss is serious. Therefore, more and more cross-border e-commerce companies have gradually realized the importance of trademarks in import trade. Therefore, the editor will discuss with you how to deal with cross-border e-commerce import trademark infringement today.
First of all, let’s talk about the issues that need to be paid attention to when registering and using cross-border e-commerce imported trademarks:
1. The application of imported trademarks must be standardized, and false evidence cannot be provided to prevent the lack of relevant evidence when defending rights.
2. Imported products must be carefully checked to eliminate the risk of trademark infringement.
What should I do if a cross-border e-commerce import trademark is sued for infringement?
First: hire a suitable lawyer to handle the case.
If unfortunately, in the cross-border e-commerce import, the trademark is sued for infringement, you can hire a lawyer who is well versed in intellectual property litigation and has the corresponding technical background to help you deal with related issues.
Second: Try your best to seek mediation during the litigation.
In reality, most cases have been settled before the verdict. Due to the high cost of litigation, the strategy that conforms to commercial interests in most cases is still to mediate as soon as possible. The cumbersome and lengthy intellectual property litigation procedures not only cost the money of both parties, but also take up a lot of time and energy, and cannot concentrate on normal production and business activities. Therefore, reaching a mediation plan as quickly as possible is also the maximum protection of one’s own business interests.
Third: Improve intellectual property awareness.
If your awareness of intellectual property protection is still weak before, you should improve your awareness of intellectual property protection as soon as possible, actively learn relevant laws and regulations, and learn to use the law to protect your rights and interests on the premise of ensuring that you do not violate the law.
Fourth: Clear division of contract rights and obligations
The contract can be used as a means to list the rights and obligations of both parties in the contract. If import trademark infringement occurs afterwards, the breaching party shall pay damages.
To sum up, cross-border e-commerce imports, while giving consumers more choices and bringing the convenience of high-quality and low-priced goods, may also cause some friction in intellectual property rights. Under this circumstance, we need to continuously improve our awareness of intellectual property rights and try our best to safeguard our own interests within the scope of the rules in order to seek our own long-term development.