Amazon Prime is a VIP system such as Amazon membership, similar to China’s JD Plus membership. You can enjoy Amazon’s value-added services while shopping. By paying a certain membership fee, taking the US Amazon as an example, the annual fee for US Amazon Prime members is currently US$99 (US$79 before 2014). Consumers who participate in Prime membership services can obtain multiple member value-added services, including 0 yuan parcels, advance flash sales, free music listening, member-exclusive discounts, etc. In the 2020 Prime Day promotion, Amazon added member-exclusive discounts (Prime exclusive offers and discounts) to cooperate with the seller’s own sales activities, so that consumers can get a more favorable experience and achieve strong sales growth.
Then the editor would like to explain the rules of this promotion in detail. First of all, you must be an FBA seller. If you have the threshold to obtain exclusive discount status, as long as you put the corresponding discounted products in the background, the product end used by the buyer will cover the discount, highlight the preferential price with red ink, and encourage and stimulate consumers to take pictures of this item. Here the editor would like to remind you that the price fluctuation must not be too high, otherwise it will not only affect your sales profit, but also may affect the buyer’s distrust of the product; so we must change the price within a reasonable range, otherwise it will not be worth the loss!
So what are the conditions for creating exclusive discounts? First: discounted goods must meet the best sales conditions in all regions of the United States; goods participating in exclusive special debates must not be restricted goods or offensive, embarrassing or inappropriate goods; the state of the goods must be brand new; the star classification of discounted goods must be greater than three stars or no star classification; the corresponding price should be at least 10% lower than the non-sale price of a third country; the discount must be at least 20% lower than the daily discount price; the first exclusive discount must not be higher than the lowest price of the previous month; all products offering discounts must comply with the buyer’s product verification policy; all products offering discounts must comply with the price policy.