Amazon search terms, i.e. Search Terms. When buyers enter keywords in the search box of the Amazon platform to search for products, the platform’s related Title (title) and Search Terms (search terms) will be counted into the search weight. In other words, in addition to Title, Search Terms are also an important factor in optimizing product search rankings. The setting of Search Terms will affect the level of search traffic.
How to fill in the keywords in Search Terms
According to Amazon’s operating logic, in order to enable buyers to search for their products on Amazon through search keywords, sellers need to provide some keywords of products that buyers want to buy that they can search for. Amazon will automatically capture search terms that match the buyer’s requirements and display qualified products to buyers. Therefore, the importance of Search Terms can be seen from this.
In August 2018, Amazon revised the Search Terms. The revised Search Terms changed from 5 lines to 1 line, but the total number of characters did not change, and it still did not exceed 250 characters. It is worth noting that sellers can use this function to evaluate, with a total of 10 levels from 1 to 10.
Generally speaking, there are two main ways to write Search Terms.
The first way is to filter and sort out keywords according to the buyer’s search habits, and write precise keywords with high relevance to the product into Search Terms, so that every precise traffic can be effectively captured.
The second way is to fill in large keywords or phrases in Search Terms, separate each keyword or phrase with a space, and use the sea of words strategy to increase the probability of being searched, mainly for general traffic.
As for which writing method to use, sellers can choose according to the actual situation of the product. If the product is relatively special or unpopular, has an advantage in the sub-category, and can appear on the homepage or the first few pages when searching with a certain keyword, the first writing method can be used.
However, if the seller sells very common products, there are tens of thousands of similar or identical products on the platform, and the competition is fierce. The seller cannot guarantee that his product can be found by buyers among the massive products, so the second writing method must be used.