In order to attract traffic and increase sales, the optimization of Search Terms needs to start from the details, as follows.
(1) Make good use of hyphens (-) to reduce unnecessary repeated words. Adding hyphens to keywords can include all keyword combinations and individual words. For example, for a keyword like “anti-aging”, valid words include “anti”, “aging”, “anti-aging”.
(2) Do not worry about the singular and plural form of the word or the capitalization. Just select one form and the system search will automatically include the singular and plural results as well as the uppercase and lowercase results. So just select one form when filling in the keyword.
(3) Do not use exclamation marks (!). If you use an exclamation mark, the search term must have an exclamation mark, which means that the search result must be exactly the same as your keyword with an exclamation mark in order to be found. Do not use commas to separate different keywords, just use a space to separate them.
(4) You can enter two names for the product. People in different countries or regions have different names for the same product. For example, some people use a space to separate them. Power banks are also called power banks and travel chargers, and lamps are called lamps and light. There are two names, and both of them can be written down.
(5) If the products you sell are suitable for holiday use or gifts, you should modify the keywords in advance. Generally, you should add phrases related to holidays, such as Christmas, Halloween, and Spring Festival, to the keywords half a month or even a month before the holiday.
In general, it is more important to fill in keywords with precision rather than quantity. The optimization of Search Terms requires sellers to constantly try, explore, and adjust. In the process of constantly accumulating experience, sellers can gradually master the skills and optimization methods of filling in Search Terms.