Amazon platform focuses on products and neglects stores. In order to provide users with a good shopping experience, Amazon has made great efforts to guide and constrain sellers for the sake of users, and product review is such a system. After Amazon talks about the issue of management, it can be said that it has made great efforts. After that, it is necessary to choose the sales direction of the product. Some categories of products can only be sold after the approval of the party. This is the category review (Categories and Products Requiring Approval) system.
On the one hand, Amazon needs to provide users with more choices by expanding the number of products on the website and increasing the variety of products; on the other hand, in order to let users buy reliable products, Amazon must also ensure that sellers can provide a high-quality shopping experience. Therefore. Amazon not only closely monitors all sellers to ensure that they can provide high-quality products, but also strictly reviews the products uploaded by new cases to prevent problems such as product safety, quality defects or import and export restrictions that the market is concerned about. This reflects Amazon’s emphasis on users and its “responsible attitude”, and is also a manifestation of Amazon’s emphasis on users rather than sellers.
Currently, the categories that Amazon needs to review are as follows
(1) Automotive and Powersports
(2) Clothing，Accessories and Luggage
(3) Collectible Books
(4) Industrial and Scientific
(5) Jewelry
(6) Shoes，Handbags and Sunglasses
(7) Sports Collectibles
(8) Toys and Games
(9) Watches
(10) Beauty Category
(11) Health and Personal Care
(12) Health and Personal Care
(13) Care (personal care and health)
It should be noted that in addition to the prohibited items, second-hand items in the following categories are also not allowed to be sold: Beauty (beauty), Clothing (clothing), Accessories and Luggage (ornaments and luggage), Jewelry (jewelry), Shoes (shoes), Toys and Games (toys and games), Watches (watches).