Analyze competitor inventory to estimate sales
Amazon will not disclose the sales of a product on the front end of the webpage, but the sales of the product is closely related to the ranking. If a novice seller wants to know the market sales of this product, he can add the product to the shopping cart to estimate the inventory of competitors, so as to evaluate the overall market capacity of this product.
If a product has a high sales volume in a period of time, but there are few comments, then this product is worth paying attention to, because it is a product with great potential that has not yet become a “hot item”.
2. Analyze whether the product has a registered brand and whether it can be sold
Sellers need to pay attention to whether the product is a branded product and whether it has a registered trademark. If there is brand protection and the seller wants to sell it on behalf of the seller, he can communicate with the seller on sale and obtain the agency or authorization letter of the product. If the other party is unwilling to authorize, the novice seller does not necessarily have to have the same product, but can find a similar product. It should be noted that the “find similar products” mentioned here do not mean to find imitations, but to encourage novice sellers to develop products with different appearances but similar or upgraded functions.
3. Pay attention to whether the product needs certification
Some categories are special, such as maternal and child products, which require mandatory product certification. If the seller does not have the conditions for certification, it is not recommended to choose such products.
By analyzing various data of competitors’ products, sellers can determine which products have just been launched, which products are in the growth stage, and which products are in the mature or declining stage. If it is found that a certain product has many sellers in a certain subcategory and is almost “monopolized”7 the market, it is not suitable for development. Novice sellers should bypass this product and study other product markets. If novice sellers can have a good grasp of the market, it will be of great help to subsequent development links such as sample evaluation, procurement, and improvement.
In addition, sellers can also use some data analysis tools for analysis, such as Google Search and Google Trends, which will be more efficient than manual analysis.