Amazon is the largest online e-commerce company in the United States. It currently covers customers in more than 160 countries and regions and is one of the online retailers with the most product varieties in the world. The number of products on the Amazon platform exceeds 1 billion, the website has 175 million monthly visits, and the global user structure exceeds 300 million. Amazon has opened 14 branches around the world, namely China, the United States, Canada, Brazil, Mexico, the United Kingdom, Germany, France, Spain, Italy, the Netherlands, Japan, India, and Australia. Sellers who want to do well on Amazon must first understand its rules and then follow and use its rules.
1. Amazon account types
There are two main types of Amazon accounts, namely Professional Plan and Individual Plan, which are often referred to as professional sellers and individual sellers.
The characteristics of individual seller accounts are no monthly rent, no batch operation function, no order data report, and the inability to create promotional products. If you only sell some goods occasionally, you can choose to register an individual seller account.
Professional seller accounts require monthly fees, which vary from site to site, such as $38.99/month for the US site, £25/month for the European site, and 4,900 yen/month for the Japanese site. Professional seller accounts have many functions and advantages that individual seller accounts do not have. It is recommended that enterprises choose to register for professional seller accounts. This section will take the registration of professional seller accounts as an example.
2. Account registration methods
There are two ways for enterprises to register for global store opening: self-registration and contacting the investment manager to register. Regardless of which method you choose to register an account, it is free. At present, more people prefer to register an account through the investment manager channel.
(1) Self-registration
Register directly at the “Global Store Opening” entrance of the Amazon China website. The registration address can be accessed through the Amazon official website.
(2) Contact the investment manager to register
Contact the investment manager of Amazon Global Store and register through the link provided by the investment manager
Register through the link By contacting the investment manager to register an account, the seller will be guided by the investment manager throughout the registration process and can apply for flash sales activities on various sites, which will help the seller grow quickly. If the seller registers an account by himself, there will be no such advantages.