Sellers here mainly find data optimization and teaching through data analysis, so as to find the direction that needs to be optimized. The purpose is to improve the core indicators such as exposure rate, click-through rate, conversion rate, etc., and improve the service value, so as to achieve the trend of optimization. First, sellers can download the data of the last 7 days, 30 days, and 90 days. Here, we take the 7-day data as an example; then, analyze the products with search exposure of more than 4000 before the store is exposed, and use conditional formatting to mark the values above the mean of the broadband mark. The unmarked data is the data that needs to be optimized, and the corresponding factors affecting the indicators can be optimized in a targeted manner.
The purpose of downloading the table analysis: to find out the mean of each core indicator of the store; to analyze the problems of the product ID with better data so as to treat the symptoms; to accurately find the product ID with a large increase every month, which is convenient for subsequent maintenance.
Find out the products with better data through the background product analysis and maintain them. The specific methods are introduced as follows.
① From the perspective of exposure in descending order, find out the products with low conversion rates. The overall quality of the top products is good. The main problems are in the price and freight templates. The countermeasures are to improve the freight template or lower the profit. Such problems need to be dealt with urgently.
② From the perspective of the number of orders in descending order, the products with a large number of orders are usually products with low value and high conversion rates. Such products can be used as drainage products for the store (similar new products can be recommended in this link) and the number of orders in the last 7 days should be maintained.
③ From the perspective of sales in descending order, find out the products with low exposure but high sales. These products can be used as profit items. Usually, pay more attention to the sales growth of individual products, and optimize them in time if they decline seriously.
④ From the perspective of shopping cart in descending order, the number of items added to the shopping cart can indirectly represent the recognition of the product on AliExpress and the competitiveness of this link. To awaken these buyers, you can set up store marketing regularly in the form of limited-time, limited-quantity and targeted coupons.
In short, to put products on the shelves with high quality, the title, attributes, pictures, and detailed descriptions must be filled out accurately and with high quality: understand the market and find the most profitable products (new products or hot-selling products with a rapid increase in orders, and with competitive prices); analyze the advantages of competitors, optimize products with stable orders in a targeted manner, and maintain good rankings and market competitiveness.
From product analysis, AliExpress sellers can also understand the traffic sources and traffic destinations of popular products in the store, thereby providing optimization directions for store operations.