Amazon is well-known for its high-quality warehousing and logistics system and after-sales service system. In addition to its own business, it is also open to third-party sellers. Amazon adopts different charging models according to the services chosen by the seller. If a seller opens a store on Amazon’s global website, Amazon will charge a platform monthly fee and transaction commission. If there is no transaction, no transaction commission will be charged. Sellers who choose Amazon Logistics will be charged additional warehousing and logistics fees. The delivery service selected by sellers who deliver independently must meet Amazon’s relevant requirements for service quality.
Amazon’s advantages lie in its international brand influence, high-quality buyer service system, and leading international logistics and warehousing services. Amazon provides FBA services in the North American market, which can achieve 2-3 days of delivery and the fastest delivery on the next day; in the European market, it can help sellers achieve unified warehousing and logistics services in five European countries (the United Kingdom, France, Germany, Italy, and Spain), and can deliver to other EU countries, making it convenient for sellers to provide localized customer service and fast delivery services to customers on Amazon’s European website. The Amazon platform provides free in-site promotion services and accurate product recommendation services to consumers.