eBay is a global leader in online trading platforms. It uses its powerful platform advantages and its global market share of the first payment tool Paypal to provide online retail services to global merchants. Through eBay’s global platform, Chinese sellers’ payment, language, policy, brand, logistics and other issues have been well solved. At the same time, it has played its own advantages in the field of export e-commerce online retail, and can sell products to countries around the world and directly face hundreds of millions of consumers. Chinese sellers can also promote their own brands through eBay and enhance their global status recognition. eBay also helps buyers and sellers cut out the middlemen, create price advantages and reduce operating costs.
eBay charges two fees to merchants who conduct cross-border e-commerce transactions on its platform. One is the listing fee, which is the fee charged by merchants for listing goods on eBay; the other is the transaction fee, which is a certain percentage of commission when the transaction is successful.
eBay’s advantages lie in the international influence of the brand and the global market coverage, the sound buyer protection system and the close cooperation with Paypal payment. In terms of logistics, eBay has joined hands with its third-party partner China Post Express to provide Chinese sellers with convenient, fast and economical international e-mail freight services, which have gradually extended from developed countries such as the United States, Australia, and Germany to emerging markets such as Russia. eBay has launched a seller protection policy, which uses big data technology and buyer quality assessment to strengthen support and protection for sellers and help sellers develop their businesses rapidly.