As more and more sellers join Amazon, more and more sellers realize that Amazon advertising makes advertising more competitive, which leads to many sellers finding that they have no successful product drainage after opening Amazon advertising. There are even many sellers saying that their advertising is almost spent money and no one clicks on it. What should I do?
Amazon advertising can be divided into two parts: automatic advertising and manual advertising. Automatic advertising is that Amazon automatically matches under relevant products according to the seller’s product logo. If the seller turns on automatic advertising and it does not show up, you can check our logo to see if our logo is optimized and whether Amazon can match relevant products. Of course, we should also pay attention to our advertising budget.
If manual advertising does not show up, it is mainly because of these reasons:
1. The advertising cost is set too low.
The position display of manual advertising is related to the keywords you set and the price you set. CPC pays per click, so how much are you willing to pay when you click?
For a new listing, we can’t compare with those old listings. At this time, increasing costs is a more direct way to improve the ranking of our product advertising. Therefore, the setting of this is very critical.
2. The keywords are set incorrectly or too few.
As mentioned above, the cost of advertising display is related to keyword settings. Manual advertising sellers need to set keywords. After setting keywords, when consumers use the keywords you set to search for our products, there is a chance to display. Of course, the keyword matching type should also be noted. In order to cover more, broad matching is good, but it also costs money and the traffic is not accurate enough.
For this, sellers can see what keywords they have set? Are these keywords related to our products? Are these keywords set too few? Of course, for some very expensive keywords, sellers give priority to those long-tail conversions.
Amazon’s advertising effect is not good. The easiest way is to help increase the display of products by increasing costs. Of course, this premise is that we have optimized the product listing. Please note that the listing is the product we display. The focus of selling products. If our listing is not optimized, the picture above is not clear, and the description above cannot fully display our products. The product evaluation is not good, and it is difficult to convert traffic. Therefore, it is very important to optimize the listing to get good Amazon advertising results. Of course, you also need to have a shopping cart, otherwise the advertisement is just making a wedding dress for others.
Finally, for Amazon advertising, a warm reminder to sellers, when you don’t want to have such orders at some point, don’t choose to directly close our advertising. We can choose to reduce costs and advertising rankings. I hope the above content is helpful to sellers.