The general trend of the world is that after a long period of unity, there will be division, and the two complement each other. If you follow the trend, there will inevitably be a counter-trend. In the current situation, let’s talk about this way of breaking the situation. At the end of the Yuan Dynasty, the building was about to collapse and rebellions broke out. The original monopoly was about to be overturned, and a new interest structure was being established. It was a scene of chaos in the world and a military struggle. High walls, large grains, and slow claim to the throne were the nine-character principles that a counselor told Zhu Yuanzhang in the process of becoming an emperor from a beggar. It was also the correct application of this strategic policy until he dominated the world!
The 9-character scripture also applies to cross-border digital marketing independent stations. When operating an independent station, you must do a good job of the foundation, and secondly, you must prepare for the back-end systems such as logistics and payment. In the final analysis, no matter how good the advertising is, if the return rate is high, the effect will not be great. We must first enrich our content and accumulate user data for analysis. In fact, in recent years, there have been some successful cases that everyone knows, that is, those companies that sailed independently (shein, Anker) have made steady progress and accumulated data and technology, which is undoubtedly the most basic logic of insight into digital marketing.
Different problems are encountered at different times.
In the process of product export, various problems will be encountered.
Starting stage: In the actual operation process, the seller does not have promoters from media such as Google, or does not have a good technical team to build a website, or when conducting digital marketing online channels, the website traffic is large, but the conversion is low.
Mid-term stage: The company has a certain foundation and a budget, but the traffic cannot be increased, especially for shopping ads. The CPC is quite low in the early stage, but in the later stage, the CPC continues to rise. I don’t know what to do, and the CPC is getting more and more tired.
Advanced stage: I don’t know how to choose products, and I don’t know what other markets to choose besides Europe and the United States.
It is aimed at the above three stages. As a multinational e-commerce seller, you must know what your goal is, to attract new customers, place orders or repeat purchases? Conduct a specific analysis of the target value of each stage. During the operation process, what should be the main solution or the deeper attribution of the problem.