(1) Clear subject
An unclear subject will make customers lose interest in opening emails from strangers. It will also make it impossible for customers to understand that this email is actually related to the products they need to purchase, resulting in the email being thrown into the cold palace (trash box) without being opened.
(2) Concise words
When customers receive emails, the number of titles displayed is limited. If the title is not concise, the words displayed may not allow customers to understand the subject of your email. In addition, customers receive a lot of emails every day, and they need to see the email title to understand the meaning immediately, rather than asking customers to summarize it.
(3) Eye-catching
Eye-catching should be the most important factor in the subject. As a buyer, customers may receive many sales emails every day. How to stand out from the crowd is a hard skill that an excellent salesperson must master. There are many ways to attract attention. Such as:
·Big buyer encouragement method Assuming that you have a big buyer who is Wal-Mart, you can choose the combination of “product name + big buyer”, such as Re: Manufacturer of napkin/ Supplier of Wal-Mart, which may play a big buyer effect.
·Certification attraction method–If some certifications are difficult to pass and the company has the qualifications to pass this certification, you can
directly add the certification name to the title, so customers who value certification are likely to skip other sellers and click directly on your email.
. Name and address method-James, If You are interested in LED BULBS, You Have To Read This. In this way, when customers read the title, they will find that you know his name, and they will think that you know each other or directly make customers feel close.
·Use a very low price to attract small and medium-sized buyers – the title of the email can be written with the product name and model, and then directly add the price of a very low price. Many customers will wonder why the product is so cheap, especially small and medium-sized buyers. Since the order quantity is small, the price generally will not be very low. Then such a price is very attractive to them and will attract buyers to reply to the email to find out why there is such a low price. For example, your company has just had a large buyer order 10,000 YLQ-001 model LED bulbs, and 1,000 more bulbs were produced when the order was placed. In fact, the cost of the extra 1,000 bulbs is the same as the cost of the previous 10,000 bulbs, and 10,000 is the price of the bulk goods. At this time, using a very low price to attract small and medium-sized buyers can get more opportunities.
·Give away accessories – At present, after-sales service is increasingly favored by consumers. For our dealer customers, they need to maintain end customers, so giving away accessories is very popular with dealers, which is equivalent to reducing their maintenance costs invisibly.