The first step is to list a large number of relevant keywords
(1) Understand the industry in which the product is located. Use your common sense and ask yourself what words you would use to search if you were a user.
(2) Look at the websites of competitors in the same industry and see what keywords are placed in the tags of the top 20 websites on the search engine.
(3) Relevant information provided by the search engine itself. When searching for a keyword, many will list “related searches” or “people who searched for the word ABC also searched for DEF” at the bottom. These are places where you can expand keywords. There are also expanded keywords listed by keyword research tools.
Specific methods include: for the keyword of the product “wedding dress”, you can go to www.alibaba.com; www.made-in-china.com; www.globalsources.com; www.ebay.com; www.amazon.com and other e-commerce websites to find them.
Take Alibaba International Station as an example, as shown in Figure 6-33, when searching for “wedding dress”, we will see related keywords in the “Related Searches:” column, such as “wedding dresses 2015; girl dress; lace wedding dresses; women dresses; girls party dresses; evening dress”, etc.
You can also refer to the drop-down box in the keyword window to see how your peers set it.
You can also search for the fastest-rising words (recently exposed) and zero-less words (words used less by buyers) through the “Popular Search Terms” in the “Data Management-Data Manager” in Alibaba’s backend.
The second step is the degree of competition of keywords
After the first step, there is already a long list of candidate keywords, dozens or even hundreds. The next thing to do is to analyze the degree of competition of these keywords, hoping to find keywords with less competition and more searches.
There are two main indicators to see the degree of competition of keywords.
①The number of web pages returned by a certain keyword listed in the upper right corner or left of the search results of each search engine. This number roughly reflects the number of web pages related to this keyword, and these web pages are all your competitors. We see that there are 290,000 search results, which shows the number of web pages for this keyword.
②The degree of competition of keywords is determined by the price to be paid in the bidding ranking advertisement. You can open a Google Adwords Or Baidu bidding account, when you select a keyword, Google and Baidu will prompt the price you need to pay. Or use Google keyword tool, which also lists the bidding price that advertisers need to pay. The bidding ranking price of these keywords can better illustrate the degree of competition than the number of competing web pages, because behind each price, there is a competitor who has done market research and is willing to spend real money to compete with you.
The third step is to select keywords
Select keywords, mainly to select the two or three most effective keywords as the target keywords for the homepage. Don’t throw away the remaining related keywords, you can use them as auxiliary keywords to optimize column pages and content pages. It is recommended to refer to Blue Ocean Keywords.