When using Alibaba International Station for promotion, you will often find that the company’s product exposure is insufficient, the click-through rate is low, and the number of inquiries is pitiful. Then the question is, how to get more exposure, find traffic, and increase the number of inquiries?
Insufficient exposure means that there is a problem with the ranking. If the product information is fully filled in according to the steps in Section 6.2, the product information is 100% complete, the company information is complete, and there are no abnormalities in the online data (no repeated distribution, no infringement and penalty points, and a certain number of FAQs), then the keywords must be optimized; and the click-through rate is low. There are three reasons: buyer preference, the image and the keyword do not match, and the keyword has problems and needs to be optimized. Here we will first talk about how to extract keywords.
The so-called keyword is the specific name of the product for customers to search. The so-called keyword popularity is the number of times customers use the keyword to search within a certain period of time. If the customer enters the keyword and finds the product, then the keyword is an effective keyword.
The main principles of keyword selection
(1) Keywords should not be too broad.
(2) The main keywords should not be too long or too special.
(3) Think from the user’s perspective.
(4) Choose the keywords that are searched the most and have the least competition.