I believe that many Amazon merchants know the importance of traffic. Off-site traffic refers to the seller directing traffic outside the Amazon site to the product page, and promoting the increase of traffic and sales in the Amazon store by exposing the product and store links on other social networking sites.
Off-site promotion, combined with marketing methods such as advertising and product promotion, can more effectively promote brand exposure and increase sales. At the same time, it can help the brand further deepen its influence and thus increase market share.
After the seller can easily divert traffic outside the site, it can also encourage the seller to achieve better results on the Amazon shopping website, bringing incredible effects to the seller’s brand and store.
1. Amazon Alliance
Amazon Alliance can provide services to brand owners. Social media content makers register as Amazon Alliance members, direct traffic to Amazon, and buyers receive Amazon rebates after purchase.
Why use Amazon Alliance:
Enhance exposure: Affiliate links can be used on various social networking sites to help sellers gather visitors from different social channels and effectively increase traffic;
Earn advertising fees: When buyers click on the affiliate link you created and purchase goods on the Amazon shopping website through this link, you can earn corresponding advertising fees;
Good buyer experience: Buyers like the feeling of jumping to the page they want to browse and purchase goods by clicking on the affiliate link;
Detailed reports: In order to help you intuitively understand the effect of affiliate links, the alliance prepares detailed reports for sellers;
2. Internet celebrity Amazon marketing
Amazon online celebrity marketing is a paid advertising program, and Internet celebrities need to apply and be approved before joining. Therefore, Amazon online celebrities who have passed the review usually have higher marketing and promotion capabilities. At the same time, Amazon online celebrity marketing will also prepare exclusive online celebrity marketing pages for online celebrities who have passed the review, and sellers can promote brands and products through Amazon-certified online celebrities, thereby achieving better sales growth.
In summary, if you want to do a good job in Amazon stores, you must make good use of professional tools such as promotion tools. When all resources are fully utilized, the seller’s marketing can be maximized.