According to the different characteristics of cross-border sellers, B2B marketing customer acquisition strategies involve a lot of content and different strategic dimensions. Next, we will share the customer acquisition strategies for B2B marketing, which sellers in need can refer to.

1. Official website marketing

Use the marketing function of the official website as the conversion center, with search engines (SEM, SEO) and social platforms as touchpoints.

Buy keyword rankings for each search engine through SEM to intercept demand. At the same time, use personalized content, personalized forms and information brought by Linktag as growth points for user grouping and refined operations, focus on the input-output ratio, and optimize the conversion process from demand to landing pages.

In addition, sellers can also use search engine optimization techniques to obtain traffic by listing a large number of web pages and having good natural rankings. SEO is usually a manifestation of long-term value and requires persistent operation and operation. The longer the time, the stronger the effect.

The core of official website marketing is to establish an official website that combines products and effects, focusing on the thinking and planning of the official website, from design to structure, and then transforming logic. An excellent official website can better carry out SEM and SEO traffic, thereby converting it into sales leads.

2. Event Marketing

Relying on the ability to manage events, we will build a middle platform for lead conversion, with online live broadcasts and offline events as touchpoints.

By establishing an online live broadcast customer acquisition system, with the help of the live broadcast system, we will strengthen the promotion and release of posters before the live broadcast, establish a form registration system, and analyze the registration data, live broadcast participation data, and behavioral data after the live broadcast.

At the same time, we will strengthen the customer acquisition capabilities of offline events, carry out registration for offline events, including on-site check-in and interactive data, to obtain more leads. The leads and interactive data will directly enter the marketing cloud to provide a data source for downstream MQL transfer.

Open online and offline event data, continuously analyze and optimize, and ensure that the data platform for online and offline events can analyze the performance of annual event data. Based on the funnel perspective, we will analyze the number of views, registrations, participation, and lead acquisition of events, so as to optimize the events and gradually adjust the screening of events and link quality optimization.

The above is the content related to the two strategies for B2B marketing acquisition shared with sellers, and I hope it will be helpful to sellers. LianLian Cross-border Payment provides professional and considerate services to allow users to conduct cross-border business with peace of mind, helping more users to bring excellent products and services to the global market in a more efficient way for better operation.