The individuals or brands that have succeeded in overseas social media marketing are not simply because of promotional skills, but have one thing in common – they have brought real value to users and made their overseas social media accounts worthy of attention, so that the marketing content can be widely disseminated. Therefore, while trying to get more attention and interaction, think about what unique value the brand can bring to users from the user’s perspective. This is the fundamental way to succeed in overseas social media marketing.
Many cross-border e-commerce companies perform well in social networking because they understand the importance of clearly defining the target audience. They look for target audiences on overseas social media, guide them to share content, and market to such groups appropriately. To deeply understand the audience, you first need to understand the audience portraits of major social media marketing platforms and understand the characteristics of the channels; then understand the methods of audience positioning on social media marketing platforms in order to implement precision marketing; finally, master the methods of maintaining customer relationships based on overseas social media platforms.