The importance of product selection is self-evident. A good product, with a little injection of sales and returns, can quickly feed a team. A bad product, even if it takes a lot of effort to inject sales and returns, is just a waste of time and money.
Today we will discuss the outline of product selection, which has two parts. The first part is how to choose a market. A good market lays an important foundation for a good product. The second part is how to choose a popular product, and common ideas.
The first part is to choose the market. In other words, the core word is the market. The market size determines how many orders your product can get at most every day, so we can judge the market size by the sales of the product ranked first by the core word. If the best product has less than 10 orders a day, then you can calculate that if you are lucky enough to replace him, then your sales will be less than 10 orders a day, so the product is worth promoting, and you have a very clear answer. So to determine the market that suits us, we need to analyze what needs the market meets, what needs the hot products meet now, and what needs can be excavated, so how to excavate these unmet needs, we can find out from product reviews, for several hot competitive products, we analyze their bad reviews, we can get consumers’ dissatisfaction with the products, which are their pain points, and our products should meet these pain points to gain a better competitive advantage.
The second part of the common ideas for product selection, the first idea is to get close to the lives of foreigners, such as they like to drink coffee, so coffee machines are very popular and monopolized by several big brands, so we can think from two aspects, one is to think deeply vertically, think about the products around coffee machines, such as coffee capsules. The other direction is to think deeply horizontally, think about foreigners who like outdoor travel very much, so in addition to home coffee machines, there are also small portable coffee cups. Through horizontal and vertical thinking, you can find some market opportunities that are suitable for you. The second idea is to filter through the table of the top 100,000 stores. This table can be discussed with me privately. This table is a huge treasure. If you are a small and medium-sized seller, then you can filter out stores within 15. This is your benchmark store. As the saying goes, the enemy can build without cannons. In ancient times, there was Zhuge Liang’s straw boat borrowing arrows. Now let’s look at what products they sell from these screened stores one by one. This idea contains two important points, one is positioning, and the other is to find benchmark stores. The resources you can do now are your positioning of yourself. You can’t come up to challenge the status of the current top ten categories. You should determine your position and then find opponents with similar resources to you. You have a great chance to make products that they can make, and the products they make have been tested by the market, which can avoid many risks. The third idea is to select products based on keyword search volume and the number of online products. Find a keyword with a large search volume and few online products. Through the front-end search, we can see that the first few product categories rank well and the number of reviews is not large, so this is a product suitable for you to operate.