There are two situations after out of stock. The first situation is that there are many small blue ocean products. As long as the previously promoted ads are reopened after the products arrive, the order volume before out of stock can be slowly restored. But most sellers may face the second situation, that is, the total order volume decreases, the keyword ranking decreases, and the advertising performance deteriorates. There are two solutions for this situation:
Solution 1: Re-establish a new link
If the link is a new product, you can calculate it. If the cost of saving the old link is much greater than the cost of rebuilding a link, then Sister Lucky recommends that you rebuild a link, then merge the old link, share comments, and support traffic during the new product support period.
Solution 2: Reactivate your old link
If the goods are already on the way, you cannot establish a new link.
This link used to be an old link with a high weight, and a lot of money and energy were invested in the entire link.
So how to activate your old link?
1. On-site
1. Adjust advertising
We can start with keyword rankings and check the changes in keyword traffic before and after out of stock. We need to follow up on the big words and traffic words of our products to see the position of our words after replenishment, and then we can accurately match these keywords, as well as the advertisements of traffic words, drive the ranking of big words through small words, and quickly return to the state before out of stock.
Improve conversion rate
After replenishment, we can appropriately increase the coupon amount to attract customers to place orders through discounts and increase product conversion rate. When our conversion rate returns to out of stock, Amazon will continue to promote our listings and quickly restore link weight.
Report seconds or 7-day seconds or 7-day seconds
If the budget is sufficient, you can report the site spike or 7-day spike according to the situation. If you can report in the background, you can report it yourself. If you can’t report it in the background, you can find a service provider to report it. Activities are the fastest way to activate link traffic.
Second, off-site
Off-site 7 consecutive days of second kills to rush a wave of sales, such as groups or deals, in fact, this principle is similar to the site spike.
Summary: The core of activating links is the continuity of conversion rate and order volume, so that Amazon will continue to think that you still have the hope of bringing him more benefits, and then Amazon will allocate traffic to you again.