The Amazon platform has tens of thousands of categories, because there is no restriction on product categories when opening a store on Amazon. So, how should novice sellers choose products in the early stage of Amazon? This article will introduce.
1. Whether it is a popular category or an unpopular category, you must choose the category you want to sell. Don’t choose products casually at the beginning, which will lead to a pile up and unable to sell them. Another thing is to try to choose products with high unit prices, so as to ensure that sellers have enough profit margins. Whether it is popular or unpopular, as long as the unit price is high, you can choose it.
2. So what skills are needed for product selection?
1. Before selecting products, you must investigate and analyze consumers’ preferences and habits in advance.
When sellers select products, they must first determine the size and volume of the products they sell. After all, the size of the product is directly related to the freight, and then there is the problem of handling. Don’t blindly look at other people’s products on Amazon. You can only make a reference and then decide on your own products.
2. The size of the selected product.
The weight of the product is generally considered to be within 5 pounds, which is about 2 kilograms. If it is lighter, you can choose products of about 1.3 kilograms, so that the freight will not be too high. Then choose products according to this weight range, so that the selected products will have fewer problems during transportation.
3. Set the product price according to the actual situation.
The seller must have a clear goal, not necessarily high profit, but products with a higher unit price. The profit ratio is generally fixed at around a value. Under normal circumstances, it is enough to guarantee a profit of 40%. This is the profit after removing freight, procurement costs, etc., that is, pure profit.
4. Don’t touch the products that are difficult to sell when selecting products.
When sellers select products for their own stores, they should not choose products that are easily damaged during transportation. If they are fragile products, they are not recommended for sale. Don’t choose products that are troublesome to operate. Try to choose products that are relatively simple to operate. In addition, the practicality of the product. If the product cannot solve customer needs and has no useful functions, then this kind of thing cannot be sold.