Off-site promotion refers to a series of marketing activities outside the Amazon e-commerce platform, which aims to attract more potential buyers to Amazon and encourage them to buy products sold on Amazon. These promotion activities are usually carried out on other third-party platforms such as other websites, social media, blogs, forums, etc.
1. Faceboook group.
Currently, 00% of Amazon merchants in the market mainly conduct off-site transactions through Facebook groups. Facebook groups are off-site channels established by Amazon Alliance and Amazon.
High cost performance: Facebook groups are the cheapest than other channels. It is common for a group chat to cost a few dollars and hundreds of orders, but this is a small probability time. Now it is normal to post basic posts in one day and a few posts to explode.
Fast posting: Most group chats can be posted on the same day, and a small number of them can be posted in 1-4 days. This posting rate is very suitable for our off-site gameplay.
2. Deal website.
Deal sites mainly account for about 10%, which are generally more expensive. Dealnews and Techbargians are more commonly used by everyone. These three are also well-known.
The effect of the Deal station is related to the product, unexpected factors, the delivery of competing products on the same day, etc. It may be very good or there may be no orders, so most people still choose Facebook groups.
The Deal station is more suitable for merchants who shape their brands.
3. KOL celebrities.
Many friends who just started to contact the station think that the station is an Internet celebrity, or some service providers often say the station celebrity (Facebook group administrator) when promoting the station. The real Internet celebrity refers to the sticky social media celebrity who is content-oriented.
KOLs are common Youtube Internet celebrities, Instagram Internet celebrities, Tiktok Internet celebrities and Facebook homepages.
The characteristics are: the ability of foreign Internet celebrities to bring goods is relatively immature, which is related to the market, brand, and goods. Therefore, many Internet celebrities now promote exposure, without mentioning the effect, but from the perspective of merchants, spending money has no effect, only exposure, which is difficult to accept, and this should be understood. In fact, we should work together to achieve a combination of quality and efficiency.
Internet celebrities generally charge more expensive fees, need to send samples, and the communication cost is also high. But there are also some people who value products or can increase fans, for free or at a low cost. More and more Amazons are beginning to realize the importance of Internet celebrities.
In addition, there are social media promotion, search engine promotion, wireless promotion, blog drainage promotion, forum drainage promotion and other channels.