With the development of cross-border e-commerce, more and more sellers choose to open stores on cross-border e-commerce platforms. Amazon e-commerce platforms have been favored by many sellers. Novice sellers will have many problems in store operation when they first enter Amazon. Here are some things to share with sellers about Amazon bundling sales?
1. What are the benefits of product bundling?
1. Increase sales and profits – Over time, product bundling can help increase sales and revenue for each product.
2. Advertise new products – One of the strategies for launching new products is to bundle them with best-selling products. For example, you can bundle your best-selling anti-frizz beard oil and newly launched beard moisturizer together for promotion;
3. For buyers, the price is cost-effective – buyers who buy bundled products generally see that the price is cheaper than buying them separately;
4. Convenience – If buyers have multiple needs when buying goods, and your product package meets most or all of them, it is very convenient for buyers;
5. Get a wider range of customers – sellers will get a wider range of customers when selling bundled products, such as looking for transaction users, convenience customers or complementary product customers.
2. Common techniques for bundling
(1) Basic bundling is basically to create a bundle deal for the same product. If buyers often buy a product repeatedly, they can buy multiple products at a time to save the time and energy of reordering.
(2) This kind of free bundling generally works well.
(3) Another way to bundle new or slow-selling products is to bundle best-selling products with new or slow-selling products. In this way, the best-selling products will drive these products into the market and gain traction.
Before formulating a product bundling strategy, you must first understand the buyer’s consumption behavior, as this will help find ideal bundled products with a positive assistive effect.
In addition, you can also check the “Frequently bought together” in the product list to understand the products that customers buy at the same time as your product, which is called a cross-selling combination.