This article mainly shares some sales skills and routines of Amazon, covering new product promotion, advertising gameplay, network accumulation and other links.
1. Home page
When doing CPC, the higher the conversion rate, the faster the ranking will be improved. So when artificially brushing orders, if you want to rank a word to the homepage as soon as possible, you can let the person who brushes the order click on the keyword ad we want, increase the conversion rate of this word, and quickly rank the keyword to the homepage.
2. Position
Share a related PPC ad position routine. Conversion is king on Amazon, and so is advertising. The higher the ad conversion rate, the higher the ad weight, and the higher the ad ranking. Clicking on an ad to improve ad ranking is absolutely unreliable. Only when there is no transaction when clicking, the ad will rot.
3. Gameplay
Amazon’s advertising gameplay is basically divided into two types: natural ranking with ads as keywords, and simple conversion rate (no natural ranking required) method with ads as keywords.
Method 2 is mainly to use the conversion rate of keywords to advertise. Try not to use the first-level big words, but the second-level and third-level small words. For this word, we don’t need high exposure and clicks. We just want the highest conversion rate. Make money through these words.
This method must do two things well. The first point is to optimize the advertising report once a week, accurately deny the poorly performing words, and reopen the keyword advertising. The second point is to adjust the promotion cost at any time. If there is a good performing advertising group, always increase the budget.
4. Time
When the user’s shopping desire is the highest, it is very important to control the display time of the advertisement, that is, try to let the advertisement display.
5. New and old advertisements
Each advertisement has a weight. Don’t close the old advertisement at will. Sometimes add new words to the old advertisement, deny the old words in the old advertisement, and the new word advertisement may have a strange effect.
6. Review weight
In the buyer show, the authenticity with photos and videos is of high quality. Try to display the authenticity details on the homepage with pictures and videos. Such authenticity has a great weight, which adds a lot of points to authenticity, and is easy to attract good reviews and increase transaction conversion rate. If the authenticity weight of the homepage is higher, even if bad reviews come, they will not be placed on the homepage.
Amazon e-commerce is not difficult to say or do, but it must have a certain amount of knowledge accumulation. So you’d better understand it before entering this industry, and don’t blindly follow the trend.